Smart home products up 53% at John Lewis

Total sales for John Lewis & Partners were up 0.3% last week (to Saturday October 27).

The department store group’s director of operations development Simon Russell said: “Home was down 5.8% although filled bedding saw an uplift of 5% driven by the cooler weather. Decorative bedding also had a good week and cushions were up 25%.

“And with less than two months to go until Christmas, Gift Food saw sales rise by 14% and Christmas trees were up 18%.”

He added that sales of electricals and home technology rose 0.5%. Simon noted: “Connected Home had a particularly strong week, with sales of smart home products up 53%. Gaming also had a very good week and Mobile performed well, driven by new launches.”

Fashion had “a good week” too, with sales up 5.6%. Simon said: “The lower temperatures drove sales of cold weather clothing up 12%, with cashmere and knitwear standing out at up 33% and up 42% respectively. Womenswear had a strong week – up 13.4% – with own-brand products performing particularly well. Elsewhere, beauty, wellbeing and leisure saw sales rise by 8.6%.”

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