TV presenter and chef Simon Rimmer is the ambassador of British Sausage Week 2013, which kicked off yesterday (Monday November 4) and runs to Sunday November 10.
The co-host of Channel 4’s ‘Sunday Brunch’ will be encouraging consumers around Britain to discover more about sausages, as he stresses the importance of quality produce.
He said: “I’m thrilled to be undertaking a journey of discovery to find ‘Britain’s Greatest Sausages’. We have some of the best produce in the world and it is important that we continue to support our producers. One way to do this is by highlighting quality sausages that carry an assurance mark like the Red Tractor. This not only means traceability but also ensures the sausages are from pigs farmed by responsible farmers.”
Keith Fisher, the product and butchery development manager of Bpex, the organisation that represents pork producers, said: “It’s a real privilege to have Simon at the forefront of this year’s campaign and to lead our nationwide competition, which has received hundreds of entries. I’m certain that his high profile will help put sausages firmly in the spotlight and encourage consumers to get behind the week.”