Would-be shoppers have been queuing outside the first new John Lewis at Home store all week – even though the doors did not open until 10am today.
According to Poole’s local newspaper the Daily Echo, staff have had to turn people away each morning, and over 100 have even been ushered out from inside the store after making their way in through the staff entrance.
Shoppers are now allowed officially to enter the new £6m shop, which focuses exclusively on homewares. A third the size of a typical John Lewis department store, the new format has 40,000sq ft of selling space and responds to research showing that consumers from all over the UK wanted to be able to shop at a John Lewis branch within a 40 minute journey of their home.
The retailer believes there could be potential for 20 to 30 new locations if the trial proves successful.