Shoppers plan for Valentine’s Day

Grocery chain Waitrose’s total sales for last week (to 8 February) were 5.8% higher than last year (excluding petrol), with a distinct Valentine’s Day feel in customers’ shopping baskets.

Shoppers plan for Valentine's Day

Waitrose finance director Tom Athron said: “With the most romantic day of the year falling on a Friday, it seems more people than usual are planning a special meal at home and a glass of something fizzy.

“Our sales of Champagne were up by 30% last week and sparkling wine by 18%. Shoppers have also been stocking up on cards and Valentine’s chocolates – up by 10% and 14% for the week respectively.”

The strong performance of continued, with sales for the week 87% ahead of the same week last year.

Tom Athron added: “With the gloomy weather continuing across the country, many people are choosing warming and comforting options.”

Frozen chip sales were up by 29% for the week, and family staples such as fish fingers and fish cakes were up by 11% and 26% respectively.

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