The nation is going potty for Christmas pudding this year, according to discount retailer Aldi, which recorded a 43% year-on-year increase in sales during November.
Aldi has five different Christmas puds on sale, and shoppers snapped up 52,776 of them between November 5 and 21 – that’s 255 every hour. The phenomenal demand meant the stores had to bring forward the on-sale date of their Orange Topped Christmas Pudding by two weeks.
Costing just £7.99, it was recently voted better than Fortnum & Mason’s far more expensive pud in Good Housekeeping taste tests, while Aldi’s mince pies have beaten Fortnum’s and Harrods’ in other comparisons.
Aldi’s Christmas puds are proving particularly popular in the south east, with the stores selling on average four times more there than in Scotland.
A spokesperson for Aldi said: “The sales data shows that the traditional Christmas pudding is a clear favourite for the annual festive feast this year. We’re surprised to see it flying off the shelves so early.”