Selfridges unwraps first details of Christmas campaign

Selfridges will celebrate ‘the magic of the cities that we call home’ with a Christmas campaign on the theme of love across its four branches in London, Birmingham and Manchester.

The department store group said it will be ‘drawing from the culture, buzz and rich history of its iconic and singular homes’ since their respective openings in 1909 (London), 1998 (Manchester Trafford), 2002 (Manchester Exchange Square) and 2003 (Birmingham).

Selfridges now aims to ‘love them back’ with a season of Christmas celebrations and a collection of gifts that are ‘an open love letter to the unique spirit of these leading ladies’.

Across all four stores, Selfridges will unveil a selection of exclusive creations ‘inspired by the vibrant spirit of the modern metropolis’, spanning home and technology, food, beauty, fashion, accessories and kids.

Selfridges’ customers will also benefit from several seasonal services, from ‘Elfridges’ gift-giving experts to gift guides at selfridges.com, gift wrapping experts, personalised hampers and menu planning services.

In-store entertainment during the Yuletide season will include dance-offs with Santa, ‘the Moment of Merry’ when confetti will shower down through each store, and live performances throughout a 10-day ‘Let’s Make Merry’ celebration at the end of November.

The flagship store on London’s Oxford Street will also launch two new destinations on October 31: the opening of the second phase of its Accessories Hall, and The Selfridges Corner Shop.

This will house a selection of reinvented ‘corner shop’ gifts produced in collaboration with ‘some of the capital’s most exciting creative partners’.

Meanwhile, The Wonder Room, which houses precious jewellery and luxury watches, is celebrating its tenth birthday at Selfridges Oxford Street with a brand new delivery service.

The Wonder Room brands are now available to order online for delivery anywhere within the UK for the first time.

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