Housewares Business-to-business magazine for housewares retailers and their suppliers
Selfridges has launched a new own-brand collection of housewares made in Britain and designed by independent manufacturers.
‘Makers for Selfridges’ is the result of a collaboration between the department store retailer and a group of artisan companies, curated by London-based communications consultancy Friends & Co,
The result is a collection of 13 products made exclusively for Selfridges by eight different makers, which aims to celebrate the quality and craftsmanship of small, British independent brands. Each designer has taken a housewares product and interpreted a version with the Selfridges’ corporate yellow colour included.
The range consists of:
*Grey denim apron with yellow stitching and brass detailing by Oliver Harvey: a family-run, Manchester-based manufacturer of apparel for top chefs and front of house staff.
*Beechwood chopping board with yellow leather tie by Temper Studio: a small workshop in rural Wiltshire, which designs and hand-makes contemporary furniture and homeware using a combination of traditional and modern techniques and materials.
*Bone china tea pot, mug, tea cup and saucer featuring playful ‘shopper’ illustrations by Charlene Mullen: a Shoreditch-based luxury interior accessories company.
*Black stoneware sugar pot and pair of pinch pots with painted yellow spoon by Another Country: a British furniture brand specialising in contemporary craft furniture and accessories, plus Pottery Series tableware.
*Washed Linen Tea Towel with yellow polka dots by The Linen Works: the pure linen tea towel is designed and screen-printed in the UK and, like all Linen Works products, is pre-washed. The linen is made from the flax plant, which thrives in northern France and Belgium.
*Black Pepper and soy wax scented candle in ceramic pot by Clement & Claude: the porcelain pot is hand-crafted and fired in Wiltshire, while the candle is made from 100% soy wax, melted over a low heat and blended with a bespoke mixture of patchouli, amber and rosemary, by Clement & Claude founder Joanna Leguen de Lacroix in her studio in south-west London.
*Charcoal grey, cotton canvas bag with internal pocket and yellow detailing by Re-wrap: This bespoke bag was designed by Re-wrap’s London team in conjunction with Selfridges. Re-wrap is a sustainable self-funded social enterprise which empowers economically marginalised women in rural India to use their sewing skills to earn a living. The women handcraft reusable and recyclable cotton bags that adhere to fair trade principles.
*Porcelain pestle and mortar, mixing bowl and small bowl with yellow stripe by John Julian: sculptor and designer Julian Sainsbury is recognised for his kitchenware, serveware and tableware which is created and fired in his Wiltshire workshop.
‘Makers for Selfridges’ products are available to buy in store at Selfridges Oxford Street, London; Selfridges Trafford, Manchester; and selfridges.com.
