Selfridges to launch its own cinema destination

Selfridges has announced the opening of a permanent cinema destination in its flagship store on London’s Oxford Street at the end of November.

The retailer claims ‘this will be the first time that a department store anywhere in the world is to permanently accommodate such a facility. The three-screen cinema destination will be fitted with the latest state-of-the-art sound and vision technologies to ensure the viewing experience is world-class’.

The Cinema at Selfridges will have an entrance within the store and direct access from the street. The venue will operate all year round, with film timetables to accommodate evening screenings of the most current releases available, across a mix of blockbusters and independent films. It will also feature a food and beverage offer and a priority membership scheme.

The venture is the result of an exclusive partnership with London independent boutique cinema Olympic Studios, which has locations in Barnes and Battersea.

Selfridges managing director Simon Forster said: “We’re delighted to announce the launch of our very own The Cinema at Selfridges within our London Oxford Street store later this year. For us this is a very exciting, yet natural extension to what Selfridges does, which is to provide customers with an extraordinary experience all year round.”

Olympic Studios co-founder Stephen Burdge added: “We’re thrilled to be teaming up with Selfridges to create an amazing new cinema destination. The Cinema at Selfridges will be our third and, as is the case with each of our locations, it will be unique – and one I hope film lovers will love going to.”

Registration to access The Cinema at Selfridges booking page when it opens is now live at http://www.selfridges.com/cinema.

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