After a successful launch last June, the finum brand has received a ‘fantastic response’ from retailers, according to distributor ICTC – with department store chain Selfridges launching the range in its flagship Oxford Street store in London and online this month.
ICTC said: “Finum offers a wide range of products which sets them apart from their competitors in the tea & coffee market. The award-winning Tea Control teapot offers a unique design feature where just a simple turn of the lid slows down the brewing process by allowing the user to control the strength of their tea.
“TRAVELER ZITA, launched late last year, is a traveller cup which encompasses the Tea Control kit. This insulted cup can be used for hot or cold drinks. Iced Tea Control is another item which is sure to be a must for summer entertaining.” All items are stocked by Selfridges.