Selfridges opens the world’s first in-store boxing gym in partnership with BXR. The Boxing Gym at Selfridges London is part of Lamyland, a project by designer and artist Michele Lamy whose passion for the art of boxing has led her to curate living art installation concepts in unexpected locations. BXR London, initially launched in 2017, was the first ever boutique boxing gym. Its founding members include world heavyweight champion Anthony Joshua and music producer Mark Ronson. Jessica Parker exercises at the strength and conditioning station. MUST CREDIT PHOTO MATT WRITTLE/SELFRIDGES © copyright Matt Writtle 2018. For more information contact Bruno Barba, Senior Brand PR Manager, Press Office 02073183204 | Mobile: 07525197474, bruno.barba@selfridges.co.uk

Selfridges opens the first in-store boxing gym

The world’s first fully-functioning in-store boxing gym opened at Selfridges’ flagship branch on London’s Oxford Street on February 1.

The Boxing Gym is a collaboration between the department store group and the BXR London boutique boxing club, co-founded by world heavyweight champion Anthony Joshua.

The Boxing Gym is on the lower ground floor of the Oxford Street store. It measures 3,500sq ft and features 20 heavy water-loaded rubber punch bags and a bespoke boxing ring. There are 20 strength and conditioning stations set up in the space, each featuring a training mat, two dumbbells, one kettle bell and a choice of weight plates.

Anthony Joshua said: “BXR’s residency at Selfridges is exciting as it gives more people the opportunity to experience boxing and how it can be used – not only to get fit, but to build structure and regime in your everyday life.”

The Gym offers 55-minute group boxing classes run from Thursday to Sunday, based on a combination of elements from BXR’s ‘boxing skills’ and ‘strength and conditioning’ classes. Private personal boxing sessions with a BXR elite coach are also available. These can be booked throughout the day outside the group classes’ timetable. Group classes are £23 and private sessions are from £90 for 55 minutes (a three-session bundle is £250 and a group of five can book a coach for £200 – all sessions are 55 minutes long). Bookings are made through www.Selfridges.com/lamyland.

The BXR residency at Selfridges will run for a month and is part of Lamyland: a series of projects under a new umbrella campaign called ‘Radical Luxury’ through which Selfridges is inviting customers to discuss the meaning of luxury today.

Lamyland is the brainchild of designer and artist Michèle Lamy, who was commissioned by Selfridges to ‘interpret luxury in a personal and radical way’. Boxing, about which Michèle is passionate, as well as art and fashion, are at the heart of the Lamyland project.

PHOTO: MATT WRITTLE/SELFRIDGES © copyright Matt Writtle 2018.

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