Seasonal variations hit John Lewis sales

John Lewis sales fell 5.2% to £59.8m in the week to June 8, as the department store group traded against last year’s very wet and cold extended Jubilee bank holiday and half term.

Seasonal variations hit John Lewis sales

John Lewis buying & brand director Peter Ruis said: “The impact of all these seasonal variations was particularly felt in our shops, resulting in an overall figure down 5.2% on the year. However, it’s worth noting we’re up 12% on two years ago when the fall of the calendar was more similar.”

He continued: “Home, down 8.9% on the year, was arguably the most impacted by seasonal factors. Unsurprisingly, this week last year saw our peak week in sales of Jubilee merchandise, particularly affecting the comparisons in Cook & Dine and Home Accessories and Gifts.”

“Meanwhile, customers really responded to our most weather-dependent ranges with strong results in Outdoor Living, up 26%, Barbecues up 23% and Picnicware up 17%.”

Online sales held their momentum, growing 45% as clothing, electricals and click and collect drove performance.

“With Clearance just a week away, our attention now moves to making the most of this trading opportunity,” Peter Ruis concluded.

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