A marketing company is giving the nation's mothers the chance to be recognised as the next generation of female innovators and inventors.

Search begins for the Mother of all inventions

A marketing company is giving the nation’s mothers the chance to be recognised as the next generation of female innovators and inventors.

Between now and May 10, MumPanel – a specialist marketing consultancy run by mums for mums – will be looking for the best life enhancing products or services for families.

MumPanel wants to hear from mums who have a great business idea, product or service – or some way of improving on an existing product or service – that would benefit mums and their families. The idea can be absolutely anything, but must demonstrate a contribution to the improvement of a better quality of family life.

Founder Lynne Barcoe explained the idea behind the search: “When you have children, you’re often thinking of ways to improve life for them and your whole family. Mums are natural innovators, but often don’t have the time or the opportunity to progress their great ideas.

“We welcome ideas from mums of all backgrounds – from those already working on inventions, to those with no previous research and development experience, who just think they have an excellent idea.”

She continued: “Our panel of expert judges, who represent all parts of the business development process, will select the best ideas. We’ll work with our overall winner to refine their idea so that it’s in good shape to take to our contacts.”

In addition to Lynne, the panel includes Soreen managing director Paul Tripp; inventor and founder of baby product innovators Brother Max, Jonathan Gold; and Top Mum Blogger Nickie O’Hara.

The Cheshire-based MumPanel agency counts brands such as CBeebies, Kelloggs, Morrisons, Soreen, Organix as customers.

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