Shop and Display Equipment Association (SDEA) will take over the International Shopfitting Organisation (ISO) on January 1 2015.
After 58 years as an independent organisation, ISO will be incorporated into SDEA at its headquarters in the UK. It is the first time since the 1970s that ISO has been based in Britain.
SDEA said the move marks ‘an important step’ in strengthening business links between shopfitting and display suppliers in the UK and continental Europe. Welcoming the decision, SDEA director Lawrence Cutler said: “The incorporation of ISO under the umbrella of the SDEA will add a new dimension to our offer to retail groups, many of which are expanding into mainland Europe. For existing SDEA members – and incoming ISO members – there will be invaluable opportunities to develop additional cross-border trade links.”
SDEA bills itself as the UK’s leading retail display industry body, providing support for both its members and retailers, with over 65 years’ experience within the industry.