Established in 1888, H & L Russel manufactures and supplies garment hangers and holds a Royal Warrant. Its product range also includes garment rails, clothes care products, kitchen utensils and laundry items.
Scott Brothers managing director Duncan Pratt-Thompson said: “We’re delighted to bring the Russel brand on board, as it has a great heritage and produces great practical products for the home.
“This acquisition marks a significant milestone in our expansion as a business and means our customers have a vastly expanded product range within housewares which is an area we’re keen to expand.”
Following the expansion, Scott Brothers has appointed Carol Baxendale-Potter as marketing and product development manager. She brings more than 25 years of experience of strategic brand work at companies including Wedgwood, Rayware, Russell Hobbs and Caradon Bathrooms.
Carol will be developing and implementing a strategic marketing plan for the business aimed at strengthening the Scott Brothers brand, researching new product demand and proactively generating sales opportunities into new and existing markets.
She said: “I was drawn to Scott Brothers as I’ve always worked in housewares and home products and they have a great portfolio of strong brands that I was interested in working on. I’ve done a lot of work around brand positioning during my time at Royal Doulton and Royal Albert, and part of my work here at Scott Brothers will be to build a strong brand ethos and ensure all of our communications are consistent with that. My main aim is to implement a more proactive approach to marketing our products rather than reacting to customer demand, and to increase our digital brand presence.”