Samuel Groves partners with MasterChef semi finalist Greg Emmerson

To support the launch of Britannia, Samuel Groves selected Greg Emerson to develop recipes and be intrinsic to their launch Photo shoot of Britannia. Britannia is the companies new Cast Iron range, designed and made in the Midlands, from 70% recycled waste and 100% sustainable packaging. The pans come ready for action as they are also pre-seasoned.

Greg Emmerson was chosen for his culinary expertise, and his particular passion for BBQ Food, essential as Britannia is a range not only suitable for hob and oven cooking but also BBQs.

Greg’s thoughts on the range…

“These pans are like captain Scarlet, indestructible”

“Once these pans are hot, it’s like having a plancha over fire or gas”

“You need these pans in your kitchen if you’re serious about cooking”

Lee McDonagh, Samuel Groves MD, on seeing the photos adds: “We were delighted with the results, Greg showed a true understanding of the range and its particular attributes. He has develop recipes fit for a MasterChef kitchen

whilst being achievable for every day cooks. We can’t wait to share them with our audience.

Lee continues, on the launch of Britannia: “We’ve been bowled over the with success, with our soft online launch. We can’t wait to show the range to a wider audience at Exclusively, and gather retail feedback and insights in to where to take the range next. We have plenty of concept products to discuss with all those that are interested.

“The fact the range is made in England, and is supported by a lifetime guarantee and our Pan for life scheme is definitely a winner with our customers.”

Check Also

Spring Fair launches Curated Meetings

The new ‘Curated Meetings’ feature – short, pre-scheduled 1:1 meetings between vetted buyers and relevant …