The supermarket chain’s supply chain director Wim van Aalst said online sales were up 23% compared with the same week last year, ‘suggesting that organised customers are already busy preparing for the festive season’.
Wine sales were up by more than 10%, with Argentinian and South African wines seeing the largest increases in sales compared with the same week last year, up 120% and 38%, respectively.
Beer sales were also up by 10% and spirit sales grew by 9%, driven by strong promotional activity. Tequila sales were up by more than 50%, gin was up by 28% and vodka up by 18%, while cognac sales were up by more than 17%.
Elsewhere, Halloween-related sales increased by 9% with horticulture sales up 33%, following a growing demand for spooky outdoor decorations.
Waitrose Christmas vodka cocktails