Sales of small electricals up at John Lewis

Total sales at John Lewis & Partners were down 2.3% last week (to Saturday November 9) on the same week last year – but customers enjoyed shopping promotions across lighting, fashion and beauty, according to the department store group’s shop trade director Maggie Porteous.

She said: “Fashion sales were up 2.4% and Beauty, Wellbeing & Leisure sales were up 11.6% as we price-matched competitor promotions across these categories. Last week saw the launch of our ‘12 days of Christmas Dresses’ which was our best-performing category in womenswear, with the Hush dress proving particularly popular with customers.

“Home sales were down 3.1%. However, lighting sales were up 21% as customers prepared their homes for winter evenings and shopped promotions in this area.

“Electrical and Home Technology sales were down 7% as we annualised new product launches. But small electrical sales were driven by a rise in demand for floorcare products, with sales up 30% on the same week last year.”

Check Also

Lockdown brings ‘economic silver lining’ to BHETA members

The British Home Enhancement Trade Association (BHETA) has published its second quarterly economic report, which …