With sales rocketing over the last few years, Britain is proving to have an insatiable appetite for pasta, rice and noodles.
According to a new report from Mintel, over the past five years sales of the trio have soared by 41%, with British consumers this year set to eat their way through £1.4bn-worth.
In the last two years alone, sales have increased by 22%, much of the growth taking place during the last year. And over the next five years the market is predicted to grow a further 25%.
The highest growth in the past two years has come from rice, up 32% against 21% for pasta and 12% for noodles.
Mintel says that the huge popularity of the three foods is down to the fact that they provide a relatively affordable meal solution, along with a greater interest in home cooking and more eating in during the recession.
The market has also benefited from the influence of global cuisines and demand for convenience.