The supermarket chain said: ‘First seen on the plates of Silicon Valley’s biggest hotshots, the gold leaf is applied liberally to quality cuts of meat, creating a uniquely luxurious and ‘Insta-worthy’ dish.’
The retailer noted that there are now nearly 7.5 million posts of #steak on Instagram and over 165,000 of #steaknight alone. It commented: ‘As restaurant trends trickle into our every-day eating and the nights draw in, customers are craving the opportunity to recreate these delicious moments at home.’
Sainsbury’s aims to meet this demand with the introduction of its new steakhouse-inspired cuts (such as Taste the Difference British Bone in Ribeye Steak at £22/kg) that can be paired with Taste the Difference Edible Gold Leaf 23 CT.
Rebecca Deeley, product developer at Sainsbury’s, said: “We know that a steak dinner is now much more of an occasion, and many of our customers are seeking inspiration from restaurants for on-trend cuts and accompaniments to try something new. Applying our edible gold leaf over a perfectly seared and succulent steak can quickly transform a classic evening meal into something truly sensational.”