The rainbow design features on the loyalty card system’s coupons for Tu clothing, Sainsbury’s Bank and Nectar Triple Points offers.
Last summer, more than 2,000 of the supermarket chain’s staff took part in over 30 Pride parades, including Brighton, Manchester, Leeds and London.
This year Sainsbury’s expects to see more orange t-shirts in the rainbow as staff have already signed up to attend events in York, Brighton, Leeds, London, Manchester, Nottingham, Hull, Newcastle, Bristol and Cymru.
The Pride Festival runs from Saturday June 24 to Sunday July 9, with the Pride Parade and main events taking place this Saturday (July 8).
The Parade in London is the biggest LGBT (lesbian, gay, bisexual, and transgender) parade in the UK, as many thousands of people march down the route.
Tomorrow’s Parade is set to be the biggest yet, with more than 300 groups marching and more floats taking to the capital’s streets than ever before.