Housewares Business-to-business magazine for housewares retailers and their suppliers
Sainsbury’s has teamed up with award-winning baker and food writer Dan Lepard to revitalise the British family baking tradition of Stir Up Sunday.
Stir Up Sunday is the last Sunday before Advent which falls on this Sunday (November 24). It is traditionally day on which to make your Christmas pudding, when families across the country get together to stir the mixture and make a wish.
With the recent surge in interest across the UK in home baking, Sainsbury’s hopes to help people rediscover the tradition and try their hand at baking Christmas cakes and puddings this Sunday.
The supermarket chain has pulled together a collection of Stir Up recipes with the help of Dan. Family favourite pudding and cake recipes are joined by Dan’s new and exclusive take on a traditional Italian Panforte, which includes the addition of ginger and apricot. Also included is a recipe for a golden mincemeat, as an alternative for those not keen on traditional dark dried fruits like raisins or currants. There is also an exclusive recipe by Dan for a ginger and orange Christmas pudding that is gluten-, dairy- and egg-free.
Dan Lepard commented: “Stir Up Sunday should be about simple, fun, family baking that marks the start of the festivities and gives everyone the chance to make that all important Christmas wish. Join Sainsbury’s in revitalising this tradition and bake with your family this Stir Up Sunday, knowing that your Christmas Day will be even more memorable with the addition of some special home baking, made with love by the whole family.”
