The two-month trial, which launched yesterday (Monday July 22) in five branches – Cambridge, Selly Oak, West Hove, Pimlico and Hornsey – is billed as the first time that a UK supermarket has offered hot takeaways via Deliveroo.
The pilot is part of a drive by the retailer to ‘develop and implement digital technologies to improve customer experience and make sure they can shop quickly and conveniently whenever, wherever and however they want’.
Deliveroo customers near the branches will now find Sainsbury’s listed alongside local restaurants in their area. Customers can choose from nearly 50 Sainsbury’s products on Deliveroo including a range of sourdough pizzas and complementary products to make up their takeaway including sweet and savoury snacks; side dishes, salads and dips, as well as soft drinks. More products will be added during the trial.
Extra staff will help man Sainsbury’s counters, which will be staying open later to fulfil customer demand for late night food and dinners.
Sainsbury’s group chief digital officer Clodagh Moriarty said: “With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes.
“We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs. We’re excited to see what our customers think before deciding if, how and where we go next with the offer.”
Deliveroo commercial director Justin Landsberger added: “We’re excited to launch Sainsbury’s on Deliveroo and bring even more choice to our customers around the UK. At Deliveroo we pride ourselves on providing customers with an excellent selection of food options, catering for every occasion, and this new partnership will allow us to do that.”
Deliveroo operates in more than 200 towns and cities across the UK.