Sainsbury’s customers have reacted enthusiastically to a bid by the supermarket chain to encourage cocktail making at home.
Following the launch of cocktail bays in Sainsbury’s stores nationwide on March 6, volume sales of its spirits have seen an 8% rise.
The new cocktail bays display everything customers need to make impressive cocktails – not only spirits, liqueurs and syrups but also new glasses, shakers and other mixology equipment.
Justin James, Sainsbury’s category manager for beers, wines and spirits, said: “Sales of cocktails in the on trade have soared recently, so in recognition of this renewed consumer interest we’ve identified an opportunity to develop the market for cocktail-making at home by making it more accessible for our customers.
“We’re delighted with the response to the cocktail bay so far – the sales figures show that there is indeed a real appetite for cocktails at home.”
Sainsbury’s is also producing a new cocktail book containing recipes and a guide to understanding the techniques and equipment used in cocktail making.