Sainsbury’s predicts Bake Off trends

With the return of ‘The Great British Bake Off’ round the corner, Sainsbury’s has forecast five food trends that it expects to hit our screens from episode one.

The supermarket chain’s predictions are:

1.Alternative sugars: ‘Those in the know are opting for alternative sugars such as coconut and date syrup, experimenting beyond the traditional caster sugar to achieve different results.’ Sainsbury’s, whose baking aisle features an extensive range, has seen products such as Organic Rice Malt Syrup up 148% and Date Syrup up 32% since they arrived in-store.

2.Boozy baking: ‘2016 saw contestants adding a ginny twist to their recipes for a more grown-up bake. Expect to see more of this in 2017, as contestants look to take their boozy bakes to new levels with tipples such as Prosecco, Gin & Tonic and Rum.’

3.Garnishes and glitter: ‘The recent launch of our Edible Blossoms saw packs flying off the shelves, with the demand surpassing sales expectations. Now widely available, they’re a beautiful way to give cakes a show-stopping quality, whilst adornments such as edible glitter, shimmer pearls and luxurious gold leaf nod to this year’s beauty trends.’

4.Autumnal tones: ‘As summer turns to autumn, rainbow and unicorn bakes will become a thing of the past. This year’s bakers will be channelling more muted and neutral tones.’

5.Botanical and herb flavourings: ‘Already popular on restaurant menus, expect to see contestants experimenting with botanical flavours in both sweet and savoury bakes, such as angelica root, thyme, rosemary, black pepper, saffron and fennel.

Sainsbury’s buyer for home baking Sioned Read commented: “Bake Off always has a huge impact on customer behaviour which we see reflected in sales from the baking and food aisles.

“For example, in 2016 after the contestants created Jaffa cakes, searches for Orange Jelly increased by 150% overnight on our groceries website.

“I’m always on the look-out for the signature ingredients of the season and aim to deliver an exciting range that allows customers to recreate the challenges at home.

“Based on recent baking trends, I expect our new Prosecco flavouring, alternative sugars and edible gold leaf [all available in store and online from £1] will be firm favourites for 2017.”

The eighth series of ‘The Great British Bake Off’ starts on Tuesday August 29 at 8pm on Channel 4.

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