Housewares Business-to-business magazine for housewares retailers and their suppliers
Cake-making expert Lorraine Pascale seems set to become the new face of Sainsbury’s.
The model-turned-baker is reported to be poised to step into the lucrative role when Jamie Oliver ends his 11-year relationship with the supermarket chain at the end of this year.
Pascale, 39, was a model for 17 years before retraining as a chef. She has recently assumed celebrity status through her Baking Made Easy television series, and also owns a shop in London’s Covent Garden, Ella’s Bakehouse, which supplies cakes to Selfridges.
The deal under discussion is said to be worth £1m annually.
