Sainsbury’s picks baker Lorraine to succeed Jamie

Cake-making expert Lorraine Pascale seems set to become the new face of Sainsbury’s.

Sainsbury's picks baker Lorraine to succeed Jamie

The model-turned-baker is reported to be poised to step into the lucrative role when Jamie Oliver ends his 11-year relationship with the supermarket chain at the end of this year.

Pascale, 39, was a model for 17 years before retraining as a chef. She has recently assumed celebrity status through her Baking Made Easy television series, and also owns a shop in London’s Covent Garden, Ella’s Bakehouse, which supplies cakes to Selfridges.

The deal under discussion is said to be worth £1m annually.

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