Housewares Business-to-business magazine for housewares retailers and their suppliers
Sainsbury’s has announced that from April 2020 all eggs sold in store and online will be sourced from free range farms in the UK.
The supermarket chain, which sells around 800 million eggs a year (equivalent to 2.2 million eggs per day) claims it will become the first major UK retailer to offer its customers 100% free range eggs.
In 2009 it became the first major retailer to go 100% cage-free for eggs. All of Sainsbury’s own-brand eggs are already from RSPCA Assured UK farms such as The Lakes Free Range Eggs Co and it stocks more RSPCA Assured products than any other UK supermarket.
Judith Batchelar, director of Sainsbury’s Brand, said: “We know our customers care about where their eggs come from and that they’re responsibly sourced. We’re committed to offering the best possible quality and value while ensuring high welfare standards and helping to restore the environment at the same time. That’s why every egg we sell will soon be sourced from free range farms in the UK and we’re confident our customers will be able to taste the difference.”
David Brass, owner of The Lakes Free Range Eggs Co, commented: “It’s a privilege to work with Sainsbury’s to supply 100% high welfare free range eggs. This is a great example of Sainsbury’s holding the needs of its customers at the heart of the decisions it makes: delivering quality, sustainably produced eggs, whilst driving the highest standards of hen welfare and biodiversity through the planting of millions of trees for them to roam in.”
For customers who want to know exactly where their eggs come from, they can trace an individual egg right back to the farm where it was laid and find out facts about the farm using Sainsbury’s online eggtracker.
