The supermarket chain’s Mansion House store in London’s Square Mile is the retailer’s first On The Go store, ‘combining freshly made and prepared in-store food and drink with convenient ways to shop with Sainsbury’s and Argos’.
Nine more On the Go stores will open across Edinburgh, Bristol, Glasgow and London over the coming months, further testing the format in city centres. Sainsbury’s has over 130 Local stores in busy urban areas that could be converted into On the Go stores.
Using data and analytics, Sainsbury’s has designed the 2,200sq ft Mansion House Local to match the needs of busy city workers and ranges have been tailored accordingly. The new format follows the success of Sainsbury’s recently launched neighbourhood convenience stores, which offer residents in the local community a one-stop shop for a broad range of food and general merchandise products as well as services.
Customers can choose to eat-in – for the first time perch tables have been placed at the front of the branch giving customers somewhere to enjoy freshly made and baked food from an in-store pizza oven, bakery and Sushi Gourmet concession, as well as hot porridge and drinks from a self-service coffee machine and orange juicer. Products from counters have also been brought to a ‘grab and go’ station at the front of the store. Changed three times a day, it offers a range of ‘food to go’ for breakfast, lunch and afternoon tea.
Almost 90% of the products available in the store have been picked specifically to meet the needs of Mansion House customers. Along with a wider selection of fresh food and floral products, some top-performing specialist and premium brands from Sainsbury’s supermarkets, such as Tony’s Chocolonely and Leon Grocery, have been added to shelves. Customers can shop till-free using the SmartShop mobile app and rapid exit checkouts offer a quicker experience if shoppers choose to use a till. Argos and Tu clothing Click and Collect are also available.
Sainsbury’s director of commercial operations Graham Biggart said: “Convenience is a growing part of our business and we have greater capability than ever to truly tailor Local stores to local needs – across our products, formats, services and operations. Our new On the Go Mansion House Local is a great example, bringing a new kind of convenience to busy local workers with limited time, and delivering the curated range and fast experience that will enable them to get exactly what they want at pace. We’re confident this format will further strengthen our market-leading position in convenience.”
Sainsbury’s Mansion House store manager Donna Emerton added: “We’re really excited to bring local shoppers our new Mansion House store. By focusing on fresh ‘On the Go’ food and drink and making it even easier for customers to shop quickly and conveniently, we’re well-placed to bring busy city workers everything they need under one roof.”