Supermarket chain Sainsbury’s has launched its first grocery click-and-collect service – and will roll out the scheme to 100 stores across the UK by the end of the year.
Sainsbury’s says it has introduced the initiative ‘to give customers a quick and convenient option to pick up the shopping they’ve ordered online from store’.
The first collection service from a store went live on Tuesday March 3 at the Water Lane store in Farnham, Surrey. Eighteen more will go live by Thursday March 12 and 100 stores are in the pipeline to deliver the service by the end of the year.
Customers shopping online in catchment areas where a collection service is available are given a click-and-collect option when they shop online, in addition to still being able to book the usual home delivery slots. They can then choose a participating store and collection time to pick up their goods from a refrigerated van, which will be parked in designated area in the store’s car park, manned and supported by a Sainsbury’s staff member.
The free collection slots will be available at eligible stores from Monday to Saturday from 8am to 1pm and then from 2pm to 8pm in the evening. The service will also be available during store opening times on a Sunday. All collections are subject to a minimum £20 spend, with no collection charge. Customers can place orders up to 20 days in advance. The latest time that an order can be placed for next day collection is 11pm, and collection slots will be subject to availability.
Sainsbury’s online director Robbie Feather said: “This is yet another step for Sainsbury’s increasingly popular online service, and a demonstration of our commitment to giving our customers more convenient ways to shop with us, wherever and whenever they want. We’ll have 20 locations live by the end of March and will quickly roll out our service from there, incorporating feedback from our customers and colleagues as we go.”
Sainsbury’s sees a total of 24 million customer transactions a week (in-store and online). Its online business is 18 years old and accounts for 5% of sales. Sainsburys.co.uk has recently been upgraded with better, faster IT systems. It also includes a bigger range of general merchandise such as household items.