Sainsburys launches first non-food TV ad

Supermarket chain launches first TV ad campaign to support its non-food website this week.

Sainsburys launches first non-food TV ad

The nationwide advert features animated computer cursors pushing trolleys as they buy a variety of products. The site, seen at, has been offering over 8,000 non-food items including furniture, TVs, white goods, toys, home entertainment and iPods since last July.

The 30-second ad was created by advertising agency AMV BBDO and directed by Stylewar, a Swedish consortium of designers.

See the new ad here.

Check Also

Housewares Take on ‘Mad March Million’

The Housewares team, the Housewares Hobblers, has decided to take on the Rainy Day Trust’sMad …