The Competition and Markets Authority (CMA) has today (Thursday April 25) published its Final Report on the proposed merger of Sainsbury’s and Asda, resulting in prohibition of the merger. As a result, Sainsbury’s and Asda have mutually agreed to terminate the transaction.
Sainsbury’s ceo Mike Coupe said: “The specific reason for wanting to merge was to lower prices for customers. The CMA’s conclusion that we would increase prices post-merger ignores the dynamic and highly competitive nature of the UK grocery market. The CMA is today effectively taking £1 billion out of customers’ pockets.
“Sainsbury’s is a great business and I am confident in our strategy. We are focused on offering our customers great quality, value and service and making shopping with us as convenient as possible.”