Housewares Business-to-business magazine for housewares retailers and their suppliers
Sainsbury’s will double the number of Click & Collect sites in its store car parks over the next 12 months.
The supermarket chain launched its ‘Click & Collect’ Groceries service in March 2015, and since then its online orders have continued to grow.
Sainsbury’s said the service, which offers customers a ‘drive-thru’ option, has proved ‘very popular’ at the first 100 sites: ‘attracting new customers and offering existing customers a new convenient way to pick up their shopping.’
Robbie Feather, Sainsbury’s director of online, said: “We know that time is precious and people are increasingly looking for easier, more convenient ways to shop. This rollout forms part of our strategy to offer our customers more options to shop whenever and wherever they want.
“Click & Collect is proving to be a popular hybrid between online shopping and visiting a store, especially amongst shoppers juggling work and looking after young children. Most people are using this speedy ‘drive- thru’ service to do a big shop for the week ahead. Customers really like the fact that they can collect their shopping at a time that suits them and on average it takes them just three minutes from start to end.”
Saturday mornings are the most popular time to pick up orders; and many customers also go into the store to quickly buy a few additional items, or use in-store services.
