Sainsbury’s is predicting the biggest Christmas for Click & Collect to date, as more customers than ever are set to collect online purchases from its stores this December.
Click & Collect has become increasingly popular amongst shoppers, with figures from Argos showing a 20% rise in customers using it to pick up gifts over the past three Christmases.
Sainsbury’s is further increasing its Click & Collect offering in time for Christmas with the installation of 200 digital collection points in its supermarkets by the middle of this month.
Once in-store, customers can ‘check in’ using a tablet and will have their parcels brought to them by a Sainsbury’s colleague. Many customers who Click & Collect choose to combine this with shopping in-store for additional items, or do it alongside their weekly shop.
The supermarket chain said the move will give shoppers the flexibility of collecting eBay purchases, DPD packages and Sainsbury’s own brand Tu Clothing at Sainsbury’s stores. Customers will also be able to collect Argos products at 30 of the new digital collection points.
Sainsbury’s director of online Clodagh Moriarty said: “Our customers’ lives are changing and convenience, speed and flexibility are a priority for many of us – particularly at Christmas time.
“We’re delighted to offer 200 digital collection points for customers to Click & Collect their Christmas gifts at the same time as picking up their turkeys and tinsel.
“Our clothing and grocery Click & Collect services are already popular among customers. To expand this to include eBay and Argos purchases and DPD parcels is a great example of the benefits of the Home Retail Group acquisition – and just another way that we are helping our customers to shop, whenever and wherever they want.”
J Sainsbury plc completed its acquisition of Home Retail Group plc – the owner of Argos and Habitat – in September.