Sagaform unveils window display winner

To celebrate the launch of Sagaform’s A/W 2016 collection, Forma House invited UK independent retailers to enter a competition last autumn to design a Sagaform-themed window.

The first prize was a £2,000 spa break to Sweden with a runner-up prize of a £300 Sagaform carriage-paid order.
The Scandinavian Shop at Helensburgh in Scotland (pictured) took top spot and Salcombe Trading in Bath came a very close second.

The contest was initially developed and overseen by the team at Forma House, who exclusively represent and distribute Sagaform in the UK.

Peter Kindh, retail & export manager who formed part of the judging team at Sagaform, commented: “It was a tough job deciding on a winner. But for the Sagaform team here in Sweden, it was hugely exciting to see so many of our UK retailers join in the fun, by creating some really eye-catching displays with a wonderful Scandinavian twist.

“We would like to thank everyone for entering – especially when every inch of a window display is at a premium to help sell product in-store during such a key trading period.”

All the window images were submitted to the judging panel without store names to ensure impartiality.

The Scandinavian Shop owner Lucy Paterson was totally taken by surprise when she heard the news of her success. “This is only the second thing I’ve ever won in my life and I’m totally over the moon,” she said.

“Being a Scandinavian-themed store, we have a huge passion for Swedish design and cannot wait to explore the country further and, of course, to take a well-earned break from our business too. To be honest, I’m not sure who is more excited about hitting the spa between myself or my husband Ross – it’s a tight contest!”

Lucy and Ross are looking forward to taking their spa break at the Kosta Boda art hotel in Kosta later this year.

Simon Maghnagi, business development manager of Forma House, added: “From a branding perspective, this was a fantastic opportunity for us at Forma to increase visibility of the Sagaform name on the high street, and this ultimately reflected in an uplift of sales during the competition period, which was great.

“We now look forward to developing more such collaborations with our retailers throughout 2017.”

Synonymous with Scandinavian design, Sagaform offers more than 300 products for serving, dining and entertaining including tableware and gift solutions.


The winning window display created by The Scandinavian Shop at Helensburgh in Scotland

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