Housewares Business-to-business magazine for housewares retailers and their suppliers
Forma House has taken advantage of a rare opportunity to feature product on one of the UK’s biggest television shows, snapping up the chance to reach nearly 20m consumers.
The styling team on ITV’s The X Factor contacted the company with a brief to find stand-out products that would look great on-screen. They were to be seen in the contestants’ house, which this year features heavily on both the main show and The Xtra Factor, with the judges visiting for rehearsals and individual mentoring.
Amongst a host of products fitting the bill from Forma House was the new Spectra range of Gothic-style glassware by Sagaform – selected to add a spot of glamour to the table during judges’ meetings and contestant interviews.
Richard Watts, Forma House’s press officer, said of the opportunity: “We’re so pleased to have this range on the show, especially as it coincides with our launch in-store both on a local and national level.”
He added that he expected the exposure to impact on sales in-store, and said he hoped the distinctive look of the collection, presented on such a dominant Saturday night programme, would continue to help build the overall profile of Sagaform in general.
Contestants and judges were also presented with a Built Gourmet Getaway tote bag to transport packed lunches from the house to studio, and the Guzzini espresso maker and Feeling mugs are on call in the kitchen.
Amongst many other Forma House products featuring are the 100% biodegradable Zuperzozial tableware, Zoo coat hooks by Capventure, doggy doorstoppers, red Feeling cutlery by Guzzini and Sagaform’s triple herb pot, oak oil and vinegar set, on-the-go coffee mugs and wasp trap.
