Housewares supplier Sabichi has launched a new brand identity with a refreshed logo, redesigned website and more vibrant brand colour palette.
Sabichi director Sachin Bagga commented: “The introduction of the new Sabichi brand identity and logo truly signifies the beginning of an exciting era for the brand. We are committed to embracing the challenges ahead, with a fresh and modern look and feel for the brand, whilst staying true to the core of our values.”
He noted that earlier this year Sabichi went through a complete rebranding exercise. “Our products have been widely accepted and valued. However, we felt it was essential to share to clearly communicate the brand values to the customers as well,” he said. Sabichi aims to reach out to a wider audience and increase brand recall with its existing customer base while sharing its brand vision and values through this exercise.
The company describes the new Sabichi logo as modern and bold with clean lines and improved readability. Sabichi’s new tag line is: ‘Inspiring Homemakers since 1994’. “We pride ourselves on our service levels and being a trustworthy and honest family business,” Sachin Bagga said. “Our look has changed, but our core values of quality and exceptional service remain the same.”
Sabichi works with more than 30 high street brands and retailers and has a product portfolio of 1,000 SKUs.