Sabichi acquires SDA brand Haden

Homewares company Sabichi has acquired the small electricals brand Haden from Spectrum Brands (UK).

 Sabichi plans to introduce a new range of kettles, toasters, food preparation and heating/cooling products. The company added that Haden, established in 1958, ‘will stay true to its original brand values of quality, reliability and outstanding British design’.

Tim Wright, vice president of Spectrum Brands, said: “We are happy that Haden will continue to be a great SDA [small domestic appliance] brand in the marketplace.”

Sachin Bagga, director of Sabichi, commented: “We are excited to have acquired such an iconic British brand and look forward to working with our retail partners to grow the Haden brand both here and overseas.”

Buyers will have the opportunity to preview the Haden range under development at London trade show Exclusively Housewares, which will be held from June 14-15 at the Business Design Centre in Islington.

 

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