Royal Mail has revealed the top towns and cities where the most online shopping took place over the Easter bank holiday.
Residents in the south-west were the most prolific Easter weekend shoppers, with Exeter and Torquay topping the list, followed by Aberdeen in Scotland.
The findings are based on the average number of parcels delivered to each address in that area following the Bank Holiday weekend.
The figures were derived from an analysis of Royal Mail tracked parcels accepted from retailers and businesses into the Royal Mail network from Monday March 28 to Wednesday March 30.
Royal Mail Parcels managing director Nick Landon said: “The Easter bank holiday is a key shopping event both online and on the high street.
“Analysis of parcels handled by our extensive network of around 1,400 delivery offices reveals that Exeter is this year’s Easter online shopping hotspot.
“As always, customers shopping online want their orders processed as quickly as possible so we have extended the acceptance times for ourTracked48 services making it possible for retailers to insert their parcels into our network up until 12pm for delivery either the next working day or in two working days”
The top 10 UK online shopping hotspots for Easter bank holiday 2016 are:
9. Milton Keynes