Roald Dahl licence deal for Creative Tops

Creative Tops has signed a major licence with the Roald Dahl Literary Estate and has revealed that homeware products are currently in the design process.

The new Roald Dahl collection is aimed at children and adults alike. Products feature illustrations from the author of children’s stories ‘The BFG’, ‘Charlie and the Chocolate Factory’ and ‘Matilda’, and are paired with quotes from the books. The range is set to launch for Autumn/Winter 2017.

Creative Tops said: ‘Popping with colour, our designs will create a vivid and distinctive collection that perfectly captures the imagination and wit that makes these stories a national treasure as well as globally adored’.

Commenting on the new licence, Creative Tops’ buying manager Emma Jordan said: “Roald Dahl is such a celebrated and treasured British icon that is loved across generations: children, parents and grandparents alike.We’re thrilled to have Roald Dahl added to our family of brands, giving our team fantastic scope to be creative.”

Last year the Roald Dahl Literary Estate celebrated 100 years since Roald Dahl’s birth and saw book sales rise by 86%, as well as a 113% increase in merchandise sales. One of Roald Dahl’s books is sold globally every five seconds.

Stephanie Griggs, licensing and design manager at the Roald Dahl Literary Estate, added: “We’re delighted to have Creative Tops on board. I have no doubt that their excellent design skill set will take Roald Dahl’s stories and characters into a new and exciting direction of product development. We’re really looking forward to seeing where it takes us.”

Creative Tops is a leading tableware and homeware company, specialising in the creation of trend-driven products for the home. As well as producing a collection of branded products, it also offers a bespoke service where it has worked with some of the biggest UK retailers. Established in 1996 and based in Northamptonshire, the company was acquired by Lifetime Brands Inc. in 2011. The company’s corporate website is www.creative-tops.com.

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