RKW is distributing the Fusion Juicer in the UK on the back of a £3 million promotional campaign, rolling out over the next two years.
More than 6 million Fusion Juicer units have been sold in the US in the last 18 months. The Fusion Juicer will be in stock here from July 4. Describing the product as ‘phenomenal’, RKW electrical buying director John Knight said: “There are fast juicers and slow juicers, but the Fusion Juicer ‘fuses’ the very best of these technologies to produce the finest quality juice – super fast!”
He added: “Juicing is forecast to be the ‘next big thing’, because health statements are recommending an increase from five [portions of fruit and vegetables] a day to seven a day. You throw in the ingredients and, in seconds, you have a delicious, colourful smoothie or juice, full of health-giving nutrients, minerals and vitamins. Our aim is to make Fusion Juicer the number one juicer in the UK.”
A pre-launch publicity coup included ‘Super Juice Me’: a five-week documentary series on Channel 5, in which juicing guru Jason Vale explored the question, ‘Can juicing help improve or relieve various medical conditions?’ Celebrities taking part included Alesha Dixon, Nicky Clarke, Caroline Flackley, Emma Willis, Linda Barker, Adam Woodyatt, Phil Taylor, Gaby Rosling , Gary Lineker and Carol Vorderman.
After a successful launch event in London, the Fusion Juicer media campaign will include an infomercial, plus TV, radio and press advertising and features, along with nationwide roadshows, juicing events and juicing shows, featuring Jason and the Fusion Juicer.
RKW is the exclusive distributor of more than 20 juice extractors, across a number of brands – Fusion Juicer, Novis, Tower, Elgento and Nutrimaster – offering customers a wide choice of price points, in many different colourways and capacities, plus a range of juicing accessories.