Rise in staycations sends Sainsbury’s online grocery orders sizzling in tourist spots

The trend for staycations this summer has led to Sainsbury’s stores in traditional British holiday areas enjoying a huge rise in demand for deliveries to campsites and holiday homes.

At some of Sainsbury’s stores in top tourist spots, from Penzance to Scarborough, the number of grocery online orders received has outstripped those at Christmas. On average, orders at Sainsbury’s top 10 stores in tourist areas have risen by 23% and the number of items ordered has risen by 34%. The Truro store has seen the biggest rise, with orders increasing by 53%.

Sainsbury’s head of online operations Anja Madsen said: “Our online delivery colleagues visit some pretty unusual places during the summer months. From castles and tree houses to beach huts and yurts, we are now delivering far and wide to ensure staycationing Brits get their sausages. 

“This Bank Holiday weekend, our delivery colleagues will be true to our strategy of ‘being there’ whenever and wherever our customers need us, as they visit camp-sites and caravan parks up and down Britain to ensure those staycations sizzle.”

Anja added: “In the locations that are famous for being summer holiday destinations, we’ve to take on a significant number of extra colleagues in order to meet demand. This summer the Truro store, for example, has increased the number of drivers by over half (52%) and increased ‘shoppers’ by 60% to accommodate the 20,000 extra items sold.  It’s a great way to offer local employment to people who can only work during holiday periods.” 

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