The event, which will to be held from September 15 to September 17 at San Diego in California, is sponsored by the International Business Council (IBC), a special interest group of International Housewares Association (IHA) members dedicated to increasing their international business.
The Forum offers educational sessions on global sales issues and is open to IBC and non-IBC members. Overviews by housewares buyers and distributors covering the UK, Asia and Spain, along with sessions on opportunities in key markets around the world, will fill the agenda.
Sessions confirmed to date include:
United Kingdom-Eddingtons: Commercial director Richard Walker will explain how this distributor works with product suppliers throughout the UK, focusing on the nuances of the markets covered by Eddingtons and what the company seeks in ideal suppliers.
Asia-Citiesocial: International business development manager Matt Ryan will describe how this e-commerce platform reaches customers across many key markets in Asia including Taiwan, Hong Kong, Malaysia and Singapore.
Spain-Culinarium: A 2016 Global Innovation Awards (gia) national winner, this home and housewares specialty retailer has 15 outlets across Spain. Marketing manager Carles Montori will discuss how the fifth-generation family-owned business has successfully innovated and gradually increased store count at a pace to maintain loyal customers, while attracting new customers during a challenging time in brick-and-mortar retail.
IHA’s global offices and representatives will also offer insights into their key markets, with experts representing Argentina, Australia, Austria, Belgium, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Italy, Mexico, New Zealand, Nicaragua, Panama, Paraguay, Portugal, Spain, Switzerland, Taiwan and the UK.
IHA vice president, international Mark Adkison said: “The Global Forum presents our members with a unique opportunity to not just learn about international sales issues but also to network with the buyers who are speaking, as well as like-minded exporting colleagues who share a similar goal – to increase global sales.
“As a former IBC president and attendee at many Global Forums when I worked for an IHA member company, the networking opportunities are as rewarding as the education.”
For attendees new to the IBC or new to exporting, ‘IBC 101: International Essentials’ on September 15 will provide an overview of the international marketplace, including brief discussions on market selection, export mechanics, distribution models, international pricing and INCO [International Commerce] terms. This one-hour session, which will be held before the opening night networking reception and dinner, also allows attendees to meet the IBC board of directors.
The main education programme opens on September 16 with an Executive Education workshop by Patrick Lynch PhD of the Thunderbird School of Global Management, covering steps that international sales teams should take to leverage influencers in global markets.
The Global Forum registration fee includes the educational programme, breakfasts, lunches, reception and dinners. For further information or to sign up for the Global Forum visit Housewares.org/globalforum or contact Lori Szudarek, senior manager, international, at +1 847-692-0116 or email Lszudarek@housewares.org.
Richard Walker, commercial director of Eddingtons