Switching production of a number of lines back to the UK from factories abroad has helped Charles Bentley achieve a significant boost in sales and increase market share.
Like-for-like sales at the brush manufacturer are running 25% up on the same period last year thanks to a combination of new product development and changes to the manufacturing source.
The company says that bringing the production of certain products back to its Loughborough factory from Sri Lanka and China has allowed for greater flexibility in reflecting market demand. It can respond to top-up orders while minimising stock levels and therefore money tied up in stock. Equally, production can be reduced to reflect a low seller.
It adds that current exchange rates are making it cheaper to manufacture in the UK.
The new product development programme has also fuelled growth, encouraging consumers to update their brush range.
Managing director Charles Bentley comments: “We’ve worked hard through the recession to maintain stability in the marketplace in terms of product offerings, development and pricing. We’re pushing the boundaries of brush technology and innovation, utilising our design and manufacturing capabilities with little employee unsettlement during the tough trading period.”