Resorts World Birmingham opens

Resorts World Birmingham – which will play host to The Housewares Innovation Awards 2016 ceremony – opened its doors for the first time last week (Wednesday October 21).

Built on the NEC site next to the Genting Arena gig venue, Resorts Worlds is a 12-storey, 538,000sq ft (50,000sq m) building based on the shape of a cruise ship

The £150m complex, which is the first of its kind in Europe, houses a casino, four-star hotel, 50 outlet stores, 18 bars and restaurants, an 11-screen IMAX cinema – and the Vox Conference Centre – all under one roof.

The Vox Conference Centre is the venue of The Housewares Innovation Awards 2016 ceremony, which takes place on the evening of Monday February 8 – during the Spring Fair. It brings together a brand new conference centre, in an unparalleled location, supported by the vast expertise of the event management team from the ICC Birmingham.

Resorts World Birmingham is the fifth attraction opened by Malaysian company Genting Group and follows Singapore, Philippines, New York City and Malaysia. The sixth is currently being built in Las Vegas. Genting UK president and chief operating officer Peter Brooks said: “We’re thrilled that for the time Resorts World Birmingham will bring the uniqueness and excitement of a large scale integrated resort offer to the West Midlands region and beyond – and with it, transforming the appeal of the NEC campus and the region’s leisure offers.”

To book tickets to The Housewares Innovation Awards 2016 ceremony, go to or contact event manager Laurie Marrington at


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