One of the latest additions to Robert Welch Designs' range of cutlery, Bud, has won a prestigious Red Dot product design award for 2010.

Red Dot award for Robert Welch cutlery

One of the latest additions to Robert Welch Designs’ range of cutlery, Bud, has won a prestigious Red Dot product design award for 2010.

Red Dot award for Robert Welch cutlery

The cutlery succeeded in one of the hardest international design competitions worldwide. The jury of 30 renowned design experts examined and tested the products and assessed them according to criteria such as degree of innovation, functionality, ergonomics, longevity, ecological compatibility and clarity of function.

In total 1,636 products from 57 countries faced the jury this year. The award-winning products are exhibited to an international public in the Red Dot design museum in Essen, Germany.

Robert Welch managing director Rupert Welch said: “Each new Robert Welch product results from rigorous questioning about its function, manufacture, durability and ease of use.

“We wanted to introduce a ‘straight’-handled cutlery pattern to our collection, but straight was too obvious and uninspiring for our design team. We feel that Bud greatly exceeds the expectations of the original design brief and are very pleased that this has been recognised by the Red Dot international design jury.”

Bud cutlery was designed in-house by Kit deBretton Gordon.

Robert Welch Designs is no stranger to awards, having picked up a string of such accolades for its Signature knife range.

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