Home Hardware’s Christmas promotion produced record sales, showing an increase of 19% over 2011.
The total print run of the festive brochure was over 1.3m – the highest ever for a single Home Hardware promotion.
Amongst the most popular products were Creative Tops’ Gourmet Cheese serving range and small electrical products. Also selling well were faux leather door stops, torches and a letter-box bird house.
“We’re delighted that the promotion performed well at a very important time, generating considerable extra footfall and sales for our retail members,” said marketing manager Beverley Wood. “Once again we were able to maintain over 95% stock availability right up to Christmas, despite sales of several items smashing our original forecasts with suppliers. We greatly appreciate the support we received from our suppliers”.