A record number of over 1.5 million Christmas brochures and leaflets have been ordered by Home Hardware retailers.
Home Hardware’s ‘The Magic of Christmas’ campaign features kitchen gadgets, small electricals, cookware, tableware, novelty giftware, children’s toys, bird care, decorations, tools and fireside products.
Demand for Home Hardware’s Christmas 4- and 8-page leaflets has also been popular, with print runs over 215,000. The smaller 4-page leaflet features a reduced product range and is popular with smaller and newer members.
Home Hardware marketing manager Beverley Wood said “There has never been a more important time for retailers to promote, as consumers need a greater reason to buy. We continue to attract new retailers to our optional consumer promotions and I’m delighted that most chose to invest in Royal Mail’s door-to-door distribution. Without doubt, our promotions significantly increase customer footfall and retail sales. Our ‘Magic of Christmas’ campaign offers great gift ideas which are sure to inspire customers in the run up to the festive period.”