John Lewis’ Clearance sale has got off to a busy start since it launched online on Christmas Eve at 5pm.
The department store group saw a record volume of customers buying on their mobile phones, with nearly half (47.1%) of all traffic coming from mobile phones on Christmas Day.
The busiest hour was between 6pm and 7pm on Christmas Eve, while the peak hour for placing orders on Christmas Day was between 9pm and 10pm.
Mark Felix, director for online trade at John Lewis said: “Customers were quick to start shopping for offers this year. The trend of shopping on mobile phones again saw an increase this year.”
Best selling items from Clearance so far across home, fashion, electricals and home technology include:
*Mulberry Bayswater Classic Leather bag price £696.50 (was £995.00)
*Dyson V6 Absolute cordless vacuum cleaner £249.95 (was £449.95)
*Samsung UE43KS7500 Curved Ultra HD Smart TV 43″ £749.00 (save £100 when bought with selected soundbars)
*Clarinsmen skincare gift set price £26.80 (was £40.00)
*John Lewis Ruskin House giftwrap price £2.00 (was £4.00).
All prices were correct at the time of going to print on December 26).
John Lewis operates 48 John Lewis shops across the UK (34 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com.