Record demand for ‘no and low’ alcohol drinks at Tesco

New Year’s resolutions to enjoy a healthier January have held strong among Tesco shoppers, with the grocer revealing record sales of low alcohol beer, wine and spirits.

In total over the last four weeks, demand for low alcohol beer, wine and spirits has rocketed by more than 100% compared with the same period last year.

The supermarket chain’s beer, wines and spirits category director Rob Cooke said: “We’re seeing an increasing number of customers who want to enjoy the social aspect of having a drink without the alcohol, but still want a quality drinking experience.

“Due to the increasing quality of ‘low and no’ alcohol products there has been significant growth in this area, with January seeing our highest ever customer demand. We hope that by offering our customers a dedicated range of ‘low and no’ alcohol drinks, we’ve helped them achieved their goals this ‘Dry January’.”

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