While the recession is having a significant impact on many domestic markets the hot beverage sector is holding its own - with espresso machines performing especially well.

Recession fails to take the steam out of espresso maker sales

While the recession is having a significant impact on many domestic markets the hot beverage sector is holding its own – with espresso machines performing especially well.

Recession fails to take the steam out of espresso maker sales

According to GfK Retail and Technology, espresso makers have grown by 5% over the last year to a value of £27.2m, and now account for 60% of the hot beverage maker market.

They enjoyed June-to-August growth of 13% over the same quarter last year, while figures for August alone showed that espresso machines grew by 22.5% to £1.6m compared with August 2008.

GfK says that two-thirds of the espresso machines market value is made up of portioned closed systems – machines using only one particular branded capsule – and portioned open systems – machines that can use various branded capsules.

Of these two, portioned closed machines accounted for 45% of espresso machines’ sales value in August, posting a year-on-year growth of 48%. Portioned open machines contributed 23% sales value in August and grew by 19% year on year.

Fully automatic machines – with an average selling price of £513 – are the third significant espresso machine type. In August, this segment grew by 38% year on year and contributed 17% sales value to the espresso machines market, according to GfK.

To read more on this report by Andrew Walsh, account executive, GfK Domestic Appliances, go to http://www.gfkrt.com/uk/news_events/gfk_rt_uk_news/home_newsletter/single_sites/004670/index.en.html

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