The new investment will see the show floor overhauled to create two distinct sourcing destinations – ‘Gifts’ in the Piazza halls, and ‘Home & Living’ in the Atrium halls.
Under the scheme, the Piazza halls will now house all gifting sectors from the smallest keepsakes to large Christmas décor. Fashion in Hall 1 will also host a high-end jewellery sub-sector, Jewellery & Watch. Greetings & Gift in Hall 2 will be adjacent to the combined gifting categories of Gift in Halls 3 and 4. Beauty & Wellbeing in Hall 3 will sit in between Gift to create a hub for cross-over buying of lifestyle products.
The Atrium halls will host all Home & Living sectors including the brand new Sourcing sector. The Summerhouse in Hall 20 will be located in between Living and Accents & Décor, for an easier shopping route for visitors around home and lifestyle products.
Cook & Dine in Hall 8 will be in a new prime position to catch the flow of visitors moving from the Gift hall into Home & Living. Everyday (formerly Volume) will move to Halls 9 and 10, closer to the main bustle of the show.
The re-edit move represents the first major re-edit of the exhibition in eight years. Spring & Autumn Fair managing director Julie Driscoll explained: “This is a transformational moment for Spring Fair. Following our recent acquisition by ITE Group, we’ve invested heavily in both Spring and Autumn Fair, and this is just one indication of how that investment will deliver for both exhibitors and visitors.
“The re-edit, which redrafts the NEC’s show floor into two sourcing destinations, will make it much easier for buyers to source complementary products and, in turn, generate more new customers for exhibitors. The introduction of new product categories and sector names will create fresh inspiration for both exhibitors and visitors.”
Spring and Autumn Fair recently joined ITE Group as part of its acquisition of Ascential Events. Spring Fair 2019 is currently taking place at the NEC in Birmingham. The show opened today (Sunday February 3) and runs until Thursday February 7.You can still register to attend for free here.